how our web development services can help your business
Oftentimes, when businesses hire a web developer, the goal is to create a site that’s more attractive than the current site. The focus is on the aesthetics: “It looks dated. We want something modern. Flashy. Attention-grabbing.” It’s easy to get stuck on deciding what colors are right, or which fonts and photos create the look they’re going for.
But effective business web development always places a single goal above all others: “How can we increase leads, and make more sales?”
we’re a web development company that wants to create a more profitable website for your business.
Who would you hire if you wanted to build a physical brick and mortar store in Sacramento? Maybe you would hire an architect, an engineer, and construction workers that would build a structure that’s safe and sturdy, a place your customers can walk through without worrying that the roof will fall on their heads.
They may be able to create an attractive building, but do they know how to build a building that helps you sell? This is the same question that arises when the website development process produces a site that looks great, but doesn’t lend itself to effective and profitable online marketing.
At Post Modern Marketing, we have many years of experience in developing websites that that complement and grow the businesses they represent. Whether it’s minutiae like what the most effective e-commerce ‘buy’ button is, or the larger question of measuring and improving how your website generates and converts leads, we have hard-earned insight into how people find and navigate websites, and the most effective means of turning them into customers.
We can help you create a website that is not only attractive—we certainly won’t argue against the merits of aesthetics—but that also increases the overall profitability of your business as well.
We provide professional web development services that support the changing needs of your growing business.
Just as shifts in tastes and trends lead to changes in the layout and look of a physical store, your website needs to be similarly responsive. Even after it’s built, it will need to change, grow, and evolve to meet the desires of your clientele.
A developer who isn’t invested in the differing nuances of different industries might use the same template for an e-commerce store, an attorney’s website, and a construction form. But regardless of the attractiveness of the design, no one design is the best choice for all those examples. A grocery store shouldn’t look like a library, and a real estate office shouldn’t have the same storefront as a restaurant. Different types of businesses have different goals and purposes and customers.
That’s where Post Modern Marketing comes in. We know that designing an attractive website is only the very first step in succeeding in a competitive marketplace. We’ll work with you to create a site that meets your specific goals and fulfills your customers’ specific needs. Contact us today, and learn how we can help your business grow.