Case Study – WKBK&Y Attorneys at Law
Wagner Kirkman Blaine Klomparens & Youmans (WKBK&Y) has been providing the Sacramento community with legal expertise on matters pertaining to estate planning, business transactions, taxes, and civil litigation for more than 40 years.
showcasing your expertise and people who provide it.
WKBK&Y has a venerable history dating back more than 40 years, and so we were quite pleased when the firm approached us with a request to design and develop a new website for them. Their existing website was relatively plain and utilized a great deal of generic stock imagery that failed to distinguish them from smaller and less experienced competitors.
Thus, they wanted a new website to better communicate the legal services they had to offer. In addition, they wanted to make clear why generations of Sacramento individuals and businesses had chosen to rely on their legal services.
crafting content for clear understanding.
It’s important that a potential client visiting a law firm’s site can readily navigate the site and the content it contains, so that they can quickly confirm that the firm can cater to their needs. The old WKBK&Y site’s content had been a little dense and cluttered, making it difficult to parse.
Our copyeditors cleaned up the text, broke it up across multiple sections or pages where appropriate, and structured it to better appeal to visitors and search engine crawlers alike.
image is everything.
One of our main goals in developing this site was to put the people first. Many law firms undermine the public confidence with unmemorable, generic-looking websites. WKBK&Y has the benefit of having a deep bench of incredibly experienced and capable lawyers. We designed a site that prominently featured the faces that the firm’s clients would encounter when walking through the front door.
While we utilized the firm’s existing branding and colors, we were able to create a website that was 100% free of stock photography. Every photo on the site features the WKBK&Y office, and the people who make it well-respected firm that it is.
We collaborated closely with WKBK&Y to ensure that the site accurately captured the spirit of the firm, and the subsequent launch on our hosting service went off without a hitch. We continue to manage the site, and look forward to meeting the needs of the firm in the future.