With Instagram’s latest update, users have new filters, a new interface design, and real time commenting at their fingertips. Instagram is a massively successful and relatively young social media platform that attracts people to post and endlessly browse photos of almost anything.
Browsing around on Instagram, it is quite obvious that major brands such as Starbucks, McDonalds, and Nike have taken advantage of the platform and have a huge following. These brands already have a strong brand and fan base, so by looking at them, it’s hard to say whether Instagram has been helpful for them. You could probably bet on the fact that their followers did not discover them through Instagram, and that they were already fans before they hit “follow”. Can Instagram be helpful for a growing business that is still trying to reach out to new customers and increase their brand recognition? The answer is a big YES, as long as you do it right.
It might not be obvious, but having an active Instagram account and a solid following should be one of the key parts of your SEO strategy. First and foremost, people are now discovering brands through social media more than ever. Being active on all fronts of social media increases your visibility, and the likelihood that someone will discover your brand for the first time. Not only being active, but sharing interesting and engaging content means more people will share your content which lead to more linking to your pages and more followers. In addition to helping increase traffic through person to person shares, having more likes and followers may be a ranking factor in search engines in the near future as algorithms adapt to trends and new ways to value websites.
Instagram has the advantage that its users are checking in all day long, not just at peak times like other platforms, so there is never a bad time to post content. It also has huge number of daily visitors, having just passed the 300 million user mark this month, posting 70 million pictures a day. It can be easy to get lost in this sea of users and other businesses that are trying to gain a following as well. Here are some tips to make your Instagram profile more successful:
Maybe you already have an account, but it’s not doing as well as you want! Here are some ways to get your old Instagram working for you: