social media marketing that pays.
Chances are that you've created an account for your business on Facebook, Instagram, Twitter, LinkedIn, or one of the Internet’s many other social media platforms. And, chances are your efforts hasn’t produced leads or bolstered the finances of your business. But by leveraging a comprehensive social media strategy, it's possible to grab the attention of your audience, promote events, bring in new customers, place profitable ads, and much more!
social media management is more than gaining followers, promoting a facebook ad, or tweeting every day.
It's understandable to think of this form of marketing in terms of awareness—the size of your social media audience, changes in clicks and views and other metrics, and so on. However, to make your efforts profitable, increasing engagement is far more important than the raw numbers. You need to generate and curate content that provides value, allowing you to build a passionate following that will comment, share your posts and ads, recommend you to others, and most importantly, generate revenue for your business. We can help.
Facets of our social media marketing strategies include:
- Account Creation and Platform Development
- Identification of Customer Demographics
- Social Media Audience Targeting
- Organic Content Curation, Creation and Scheduling
- Paid Social Media Advertising
- Graphic Design for Advertisements
- Analysis of Organic and Paid Campaign Metrics
- Review Monitoring and Reputation Management
account creation and platform development
Before you invest your time and money in social media networking, you need to know where your audience congregates. Just as a pricey restaurant won’t find much clientele in a strip mall, there’s no sense marketing yourself in social media channels your customer base doesn’t frequent. We carefully analyze your industry to determine what popular platforms, such as Facebook, Twitter, or LinkedIn—as well as any industry-specific venues—are the best means of reaching your customers. This allows us to focus your resources and maximize the ROI of your efforts.
identification of customer demographics
Many companies spend vast sums of money on social media ads that are pushed to a universal audience, in the belief that casting a wider net is always preferable. But this isn’t the best approach. Remember, a successful marketing campaign is one that turns a profit. And one of the biggest advantages of social media marketing over older, passive forms of outreach like television and radio is the ability to advertise only to those specific demographics that are most likely to give you your dollars. We’ll work side-by-side with you to identify the qualities that define your customer base, so that we can better reach them and cater to their needs with relevant content and advertising.
social media audience targeting
Once we know who your audience is, we can leverage the powerful marketing tools developed by your audience’s favorite platforms to get in front of your audience. For instance, Facebook’s Lookalike Audience tool allows us to upload customer contact data to Facebook, automatically pick out demographic commonalities and behavioral trends, and then produce an audience of similar Facebook users to whom we can push content and advertisements. Facebook and other social media platforms enable us to target individuals based on a wide variety of characteristics, including age, education, workplace, job title, entertainment preferences, preferred brands and product types, and more. You can cut your advertising campaign budgets significantly, while generating more engagement and sales.
organic content curation, creation and scheduling
Many businesses fail to realize that simply pushing out a random post or funny tweet each day won’t yield the desired results. You need high quality, engaging content that will compel your customers to do business with you. That’s where we come in. Our social media marketers and in-house design and writing teams will work with you to create compelling organic and paid social media content which promote your services and products and encourage audience engagement, while supplementing with carefully curated content from other sources. Ultimately, we will not only grow your social media presence, but your customer base and profitability as well.
paid social media advertising
Advertising on social media isn't just about boosting a post on Facebook, or racking up a high view count. Our marketing team works tirelessly to analyze the success of our efforts, identify what’s working and what’s not, see how our online efforts are translating into real world growth, and find the most profitable path forward. We’ll work with you to develop a comprehensive social media ad campaign that will promote sales, increase engagement, encourage your customers to spread the word and build your brand, and in the end, bring in more business.
analysis of organic and paid campaign metrics
As with just about anything else, to succeed in promoting your business on social media, you have to understand past efforts—what worked, what didn’t, what you could do better. We don’t do anything blindly. We carefully monitor performance metrics for all of our organic campaigns and paid advertising, translate that data to explain to you in plain language how we’re doing, and act on what we find to improve the performance of future campaigns.
graphic design for social media
If you’ve ever spent any time on Facebook or Twitter, you’ve had the opportunity to recognize the power of imagery, whether via heartwarming family photos, or cute pictures of cats that garner thousands of shares and likes. To grab the attention of your audience, you need attractive, professional-quality imagery that appropriately complements your postings and advertisements. Our in-house graphic designer is an indispensable part of our social media team, and will work closely with you to develop images that dovetail seamlessly with your company’s branding and design guidelines.
review monitoring and reputation management
Do you pay careful attention to your online reviews? Do you know what your customers are saying about your business your business? Testimonials on Yelp, Facebook, Google, and other online review sites are just as powerful as old-fashioned word-of-mouth. Potential customers are highly like to vet your business by looking at your reviews, because they trust their peers more than anyone else. That’s why it is critical to the success of your business to steer the narrative told by your reviews. We'll monitor your reviews, assist with crafting effective responses, improve your real-world operations based upon customer feedback, and help you increase your ratings and review count.
we are a social media marketing company that can help you create effective campaigns for facebook, instagram, twitter, linkedin, and other social media platforms that grow your customer base and profitability.
Stop worrying about having to manage your social media accounts while trying to run your business. Let us handle your social media efforts, so you can focus on making your business a success.