Reporting and Analytics: Make more informed decisions.
With our comprehensive reporting services, you’ll always know how your marketing campaigns are performing.
We design your reports with as much care as your campaigns.
At PMM, the measure of success is how well we meet the goals we define in the planning stages of each campaign or deliverable. We start out by setting SMART goals—goals that are specific, measurable, attainable, relevant, and time-bound.
Well-designed reports tell you and our marketing team how well we did in meeting those goals, ensuring that we are always working towards closing the gap between where we are, and where we want to be. Each KPI (key performance indicator) will come together to tell more about that story, depending on the campaign medium.
Our reports help you make informed snap decisions.
For your website analytics, conversion details, search performance, email campaigns, backlinks, and any other custom data you need, you’ll have 24/7 access to an easy-to-read dashboard that pulls in measurements from the entirety of your marketing plan. You will be able to access, compare and export any time-period of data on demand—all in one place.
Armed with reporting and analytics data, we can help you make better, more informed decisions to continuously optimize your campaigns, test new marketing ideas against controls, and ultimately outperform prior performance.
We don't use one-size-fits-all reporting.
We choose the KPIs to track depending on the campaign, the medium, and the goal. Examples of KPIs include traffic, engagement, click-through rate (CTR), open rate, new leads, new contacts, conversion rate, cost-per-result, impressions, shares, and so much more. We can track across any time period to measure how different actions affect our results.
We make analytics data easier to understand, and more actionable.
Marketing agencies either don’t measure their performance, or they flood their clients with too much data. Our approach is to strategically identify whether we—and your other vendors—meet specific goals, and provide clear, accessible explanations along the way. That's how we optimize every campaign.
You’ll gain a better understanding of your marketing strategy and performance, because we walk you through the data and our strategy in easy-to-understand language.
Comprehensive Pricing Package
We're not a vendor who will do just one service for you. We don't believe we can succeed with SEO if we don't help establish your brand and voice. We can't run great PPC campaigns without understanding your audiences' journey and personas. And we miss a lot of opportunity if we're not reaching your customers and then re-marketing through email and ads. So, when you hire us, you get a marketing team dedicated to growing your company, not just a firm that does one-off, segmented services.
Fill out this quick form and we'll send you our pricing and service sheet, with no strings attached!
Have Questions About Our Reporting and Analytics Services?
We want to make sure you're as informed as possible so you can make a great decision on what marketing company is best for you. Below is our FAQ about our process, details and more.
Reporting is a standard part of PMM’s marketing service! We believe streamlined, transparent reporting is the best way to make informed decisions and ensure there is a return on investment for each campaign.
Yes, we’ll work with you to decide not only who in your company should see reports, but also how often, and what data they can access. Your chosen employees can also be included in strategy sessions in which we go through the data and what it means.
Once we set up reporting, we are able to pull data from any time period going forward.
Most reports are available 24/7. We can set up reports to be emailed to you on a recurring basis (weekly, monthly, quarterly, etc), and follow up with a strategy call.
You will receive a link to your online dashboard, where reports can be exported in several formats, including .csv and pdf. Narrative reports will be sent to you via email, and we are always available to address any questions you may have.
We will ensure the smoothest transition possible should you decide to take over your own marketing or move to another vendor. We will export all reporting data and provide it to you for your records.