PPC Management: increase your return-on-investment.
Whether you have been running your own ads, paying an agency to manage them, or are new to the world of PPC ads, we can help you better target your customers and allocate your budget strategically.
We work tirelessly to improve the efficiency of your PPC campaigns.
We aren’t a “set it and forget it” PPC agency. We are never content with “good enough.” Whether it’s tweaking how we incentivize customers to click on ads by tapping into their personal priorities, or overhauling the entire bid strategy in order to squeeze more out of your budget, we are always in pursuit of ways to better serve our clients by making their ad dollars do more.
Improving the performance of PPC ad campaigns is an iterative process. That means that, little by little, through trial runs, experimentation, A/B testing, and adjustments to messaging, your ads will become increasingly successful in generating leads, while also becoming less costly.
We make PPC ads more profitable.
Whatever your level of comfort with PPC—whether you’re looking for a partner who will collaborate with you on ad strategy, or an agency that will handle everything—Post Modern Marketing delivers PPC campaigns that generate profit for your business.
We update you on advertising performance in clear, concise language.
We are fully transparent. If you’ve been frustrated in the past with PDF reports clearly generated by automated reporting software, stuffed with numbers and indecipherable jargon, but no explanation of what any of it means—don’t worry! We’ve got you covered.
We send written reports explaining the performance of your campaign, and the strategy behind it. If something isn’t working and we need to try a new approach, we’ll tell you! And we’re always available for a call if you want to discuss your ad campaign strategy.
With PMM, your PPC ads are managed by in-house marketing professionals.
When you work with us, you aren’t just hiring a single person—you’re hiring a team that collaborates to workshop ideas, develop ads, review performance, and find ways to do better for our clients. Our team—all working together at our main Sacramento office—is composed of marketing associates, writers, assistants, and designers, all working together to create ad campaigns that generate buzz and business for you!
"The online google AdWords is doing so much better than ever before."
"I just wanted to reach out and say thank you. The online google AdWords is doing so much better than ever before (16 years and 5 consultants). I can’t thank you enough. I finally feel confident that the chapter’s online program is being promoted. Much appreciated. Hope you are taking precautions to stay safe and remain healthy."
Director of Online Continuing Education, National Association of Social Workers
We measure our advertising success by the leads and sales we generate!
PPC is only effective if you take the time to analyze the market, understand customers, develop ads with appropriate messaging, monitor performance, and continue to refine your efforts based upon performance. We take the performance of the digital ads we run for our clients and ourselves seriously.
But to know whether your hard work is paying off, you have to measure your success somehow. All too often in our industry, advertising professionals point to engagement numbers—impressions and clicks—as the metric by which their efforts are measured. But views and clicks don’t necessarily lead to sales! Are you getting the right clicks, from the right people?
We create better ads that produce better leads.
That’s why we measure the success of our efforts through conversions, in terms of leads and sales generated. But we don’t stop there! We work with you to identify the quality of the leads generated from online advertising, and your ultimate success in turning those leads into customers, so we can directly correlate the investment you’re putting in digital advertising with the return on investment you’re getting out of it.
Running a digital agency? We can manage your PPC services!
We understand first-hand well that it can be difficult to do everything for a client. Every digital agency has strengths and weaknesses. One of our greatest strengths is our data-based approach to everything we do, and we excel at analyzing data and using it to inform PPC decisions.
If your digital agency needs assistance with PPC management, give Post Modern Marketing a call! We pride ourselves on our ability to seamlessly take over managed PPC accounts, and will work diligently to ensure that your reputation with your clients is elevated through our partnership.
Have Questions About Our PPC Management Services?
We want to make sure you're as informed as possible so you can make a great decision on what marketing company is best for you. Below is our FAQ about our process, details and more.
No! Whether your monthly PPC budget is $1,000 or $30,000, you pay us the same marketing fee. From day 1, we have insisted upon a payment structure that ensures that we are bias-free when it comes to identifying the ideal ad budget for a client’s PPC campaign.
Currently, Post Modern Marketing does offer standalone PPC management services. However, we strongly recommend that PPC management should be complemented by web design, SEO, and any other relevant services. This is because the success and efficiency of most types of digital ads rely heavily on the messaging and overall functionality of your website. Using ads to direct customers to a website that isn’t designed to convert, or simply isn’t appealing, is a bit like paying for a billboard to promote a restaurant that desperately needs a new chef. For your ads to be effective, they need to point at a website that is effective as well.
SEO is an indispensable part of any online marketing strategy, and is one of the most cost effective elements of such strategies. However, the Internet is a competitive marketplace, and depending on your industry, it can take years of consistent effort to rank well on Google for highly relevant search terms. PPC ads are a key way of getting in front of your audience now, while you continue to work on other elements of your long-term marketing strategy. And our goal as your marketing partner is to ensure that your digital ads not only pay for themselves, but generate a profit. If you can spend money to make money, why wouldn’t you?
Choosing the “right” place to advertise your business is heavily dependent on your services or products, how much they cost, and how well known you are. If you are debuting a new service or product that your customer base isn’t yet aware of, then Facebook and similar display ad venues are likely the best choice for you. If you sell lower priced items that are attractive impulse buys, where the time it takes for a customer to move from the top to the bottom of the funnel can be measured in seconds, then again, Facebook and Instagram ads may be the perfect choice. On the other hand, if your product or service is well understood, needs based (something that someone needs or has a strong preference for, versus something that is a luxury), or is costly, then targeting potential customers who are already highly interested and performing related searches on Google are likely your best bet. We’re happy to discuss your needs with you, and help you identify the best approach for reaching your audience.
There is no one-size-fits-all answer for that question. Establishing a performance goal for a client’s ads depends on the type of ad, as well as the client’s industry. Industry research has shown that technology-related search ads have an average CTR of 2.09%, while search ads for travel and hospitality businesses have an average CTR of 4.68%. Meanwhile, display ads for the vast majority of industries have a CTR of well under 0.6%. However, we also look at much more than engagement metrics. You might be getting a lot of clicks on your ads, but if they aren’t the right clicks, then you’re paying money for clicks that may never convert. That’s why we often focus on conversion data, so we can determine how your ads are performing in terms of generating the real-world revenue that keeps your business... well, in business.
In creating our ads, we follow a very simple “rule of three”: Value, Relationship, Scarcity. We’ve found that different customers respond to different stimuli, and this holds true whether we’re discussing print ads, promotions, or search ads. We generally will create two of each type of ad within an ad group, to try to determine which best compels the user to click: Value - What can you offer of value to entice action? Do you have some kind of special, add-on, value proposition, discount, or other valuable “give” to a customer? Build a couple ads using this angle. Relationship - These work great for locality, testimonials, reviews, advocacy, and other more personal ads that will entice someone to choose you over a colder, more clinical competitor. Scarcity - People respond when they think that there is a limit to what they’re looking for. FOMO (fear of missing out) is a compelling driver to action. Every ‘limited supplies’ or ‘sale ending soon’ type ad you see is using this strategy - whether or not it’s genuine. By building our ads with these principles, we will inevitably press a button that causes searchers to respond and take action. On a technical level, this will increase quality scores, increase CTR, and by extension, lower your cost and increase your ROI.