It can be difficult to determine whether someone who claims to be an SEO or pay-per-click advertising expert actually knows what they’re talking about. You can’t go to college and get a Bachelor’s in SEO. And unfortunately, many certificates and courses are useless—put out by third parties who don’t have an up-to-date understanding of SEO and online marketing, which have progressed a great deal even in just the last couple years.
We’ve long been frustrated by the lack of any real organization or authority when it comes to showing whether someone knows what they’re doing when it comes to online advertising. That’s why, when we learned about the Google Partner program, we jumped at the opportunity to participate. As of yesterday, Post Modern Marketing is Google-certified as specialized in search advertising, with team members Josh Rubin and Katya Allison meeting the requirements for individual certifications in Search Advertising and the Google Analytics Individual Qualification.
Post Modern Marketing’s certification as a Google Partner means that our agency’s staff have demonstrated the knowledge and experience necessary to develop and manage large-scale online advertising campaigns, and to assist clients in growing their web presence. In order to earn their AdWords product certifications, Josh and Katya had to take multiple online exams testing their knowledge of best practices in using Google’s advertising products in different contexts.
According to Google, our company’s certified specialization in search advertising means that we have shown:
Josh and Katya’s individual certifications in search advertising represent that they have shown a proficiency in:
Lastly, their Google Analytics IQ individual certifications represent:
These certifications don’t just indicate that Josh and Katya memorized a bunch of book knowledge. Google analyzed real world AdWords campaigns that Josh and Katya had previously developed for our clients, and evaluated these campaigns on the basis of cost, efficiency, and effectiveness.
Based upon this combination of experience and tested knowledge, Google determined that Josh and Katya had demonstrated the aptitude necessary to be certified as Google Partners with the ability to assist clients by creating and/or optimizing AdWords search campaigns, and to provide advice on budgeting and keyword strategy.
If you’d like to verify that we are a Google Partner, click the badge below to visit our Google Partner profile.
We’re big believers in transparency, so we want to make something very clear: Being a Google Partner does not mean that we work for Google, are Google contractors, or that we have any sort of special access to solutions and services. We have the same customer service support from Google that any business does. If you pick up the phone and call AdWords’ customer support, you’ll talk to the same staff that we do. There’s no secret Google handshake for getting deluxe service or better ad rates.
Being a Google Partner means that Google has determined that we know what we’re doing when it comes to creating and optimizing Google AdWords campaigns. And that’s a distinction that we—and Josh and Katya—are extremely proud of.
So, if your business is in need of assistance with your search advertising or online marketing, give us a call or send us an email through our online contact form, and find out how Post Modern Marketing can help your business.