Described by the Los Angeles Times as “One of Sacramento’s top lobbying firms,” Capitol Advocacy is a Sacramento-based government relations firm that helps corporations, associations, charities, and educational institutions make their voices heard in the California state government. Past and current clients include Comcast, Pepsi, American Airlines, 20th Century Fox, Goodwill Industries International, and the California Statewide Law Enforcement Association.
“Post Modern Marketing re-designed our archaic website, using their marketing prowess to articulate our industry in an easy to understand, no nonsense manner.”
A New Face For an Established Firm
Capitol Advocacy has a reputation and clientele that the vast majority of companies and business firms can only dream of. But any successful company knows that you should never rest on your laurels when it comes to growing your business.
Capitol Advocacy approached us for assistance in designing and developing a new website because they felt that their existing website simply didn’t communicate the tone and feel of the company accurately–it was a staid, boring website that made them look identical to every other lobbying firm in the country. They wanted a website that would make them stand out from the competition.
For their new website, Capitol Advocacy wanted to revamp their existing content and add new pages in order to place a greater emphasis on showcasing the types of industries that they typically work with, and the sectors of the California economy upon which they have had the greatest influence.
Going into the project, we knew that we wanted to put more emphasis on their notable clients and storied prominence in the business community and the press. What we had to do was use attention-grabbing design and imagery to draw attention to the firm’s strengths in an engaging, interesting way, and to give prospective clients a sense of what they could expect when they walked through the front door’s of Capitol Advocacy’s downtown office.
The Challenges of a Hard Deadline
Web development timelines can often be very fluid. This was not the case with Capitol Advocacy’s new website; Capitol Advocacy needed the website to be launched by January 5th, 2017, in order to coincide with the opening of the new legislative session. Failing to meet this external deadline simply wasn’t an option. To ensure a timely launch, we worked closely with Capitol Advocacy to refine their existing content and choose appropriate imagery.
Capitol Advocacy works with countless top-tier clients, and thus writing new content for their site was an inherently delicate operation. But, we knew that we couldn’t afford to go through a long content development process for the new site content. To expedite this, our project manager Emily Baker and lead content writer John Nesler made the long dozen block journey to Capitol Advocacy’s office, where we resolved the biggest content questions.
Taking the time to meet in person allowed us to have final drafts in hand far faster than would have otherwise been possible, and in turn allowed us to quickly finalize the website design and get it into production.
A New Website to Coincide With a New Legislative Session
Our team worked hard in the final days of development to fast-track the QA process and ensure that everything was in place. Ultimately, this push paid off: The new Capitol Advocacy site was successfully launched on January 5th, perfectly coinciding with the opening of the new legislative session.
Margaret Gladstein, one of the key partners at Capitol Advocacy, spoke glowing of the Post Modern Marketing team in an email she sent shortly after the website launched:
“Post Modern Marketing re-designed our archaic website, using their marketing prowess to articulate our industry in an easy to understand, no nonsense manner. Their fresh ideas, modern design, and tech-savvy team gave our business the look at feel we wanted well within our deadline.
Each team member was fast to respond to our questions and available around the clock when we needed to sort out the details of the project. Now that our website is newly designed, we can’t help but think ‘what next can we work on with PMM?’”
We deeply enjoyed collaborating with Capitol Advocacy on their new website–working with such a prominent member of the Sacramento business community was not just a pleasure, but also a great honor. Meeting the challenging development deadline forced our team to really pull together and pull out all the stops, and ultimately made us a stronger, better web design company.
To echo what Margaret Gladstein said, we find ourselves wondering, “What next can we work on with Capitol Advocacy?”