Blue Iron, Inc. is an industry leader in the construction engineering field, with a specialty in piling and drilling. Founded in 1984, the company is based in West Sacramento, CA.
Blue Iron, Inc. is one of the biggest movers and shakers in their industry, particularly when it comes to installing pilings with minimum noise and environmental disruption. Their new website needed to make their unique suite of services more obvious and discoverable.
Targeting specific industry keywords.
In an industry that produces products that last for decades or even centuries, it’s not unusual that construction company websites have a tendency of being on the old side. While Blue Iron’s website was definitely out of the date, the company recognized that their website wasn’t fulfilling their needs, and that they could do better.
When Blue Iron approached us, their prime goal for the site was, in addition to a visual upgrade, improving their site SEO. They really wanted to focus on their ranking and performance in a very specific niche: Giken Silent Pilers. These extremely specialized pieces of equipment are capable of installing pilings with minimal noise or vibration, which are critical attributes when working in sensitive or high traffic areas.
The Giken Silent Piler forms of the core of many of their most profitable services. In addition, they are one of the very few companies that rent these rare pieces of equipment out. Thus, they really wanted their new website to perform well for search terms related to the equipment.
Renovating the website.
The old website was most definitely out of date, and very light on quality images of their work and equipment. The site needed to showcase their expertise, and we wanted that to be literally front and center on the homepage.
Our CMO Josh Rubin was the lead designer and developer on the project, and he started off by having Blue Iron pull up any archival video they could find. They turned over what they could find, and Josh spent a great deal of time cleaning up the video clips, editing it together, adding effects, and turning it into a background sizzle reel that went a long ways towards demonstrating the nature and scale of Blue Iron’s work.
After that, we worked with Blue Iron to pull as many photos as they could provide from old jobs so that we could create media rich case studies, service overviews, a page dedicated specifically to the Giken Silent Piler, and more. The entire site is dominated by images, which go a long ways towards illustrating the written content that was imported over from the old site, as well as some case study material that was adapted from archival PDFs.
Going the extra mile to create a dynamic, engaging website.
Just prior to starting on the Blue Iron website, Josh had discovered a WordPress page building plugin called Beaver Builder. Previously, we had relied on the use of Visual Composer to implement more complex web designs. However, Visual Composer was becoming increasingly bloated with unnecessary feature sets that were creating performance issues. Josh quickly recognized the power of Beaver Builder, which provided significant performance improvements, while allowing designers to easily build dynamic, engaging pages.
This was the second project on which Josh used Beaver Builder, and its where he truly began to shine. Nearly every page on the site features image galleries that don’t merely flip between images, but rather pan across and zoom into each image, creating a greater sense of depth and immersion. This would not have been workable without having access to high quality images. Thankfully, Blue Iron was able to find enough high quality photos of past projects to make this possible.
Keeping the site current and up to date.
To ensure that the site doesn’t remain static, but continues to change and reflect Blue Iron’s latest work, we embedded video tutorials into the back end of the site. This will allow both current and future Blue Iron employees use the website to its full potential.
The site has been designed so that it’s easy to update each gallery and add new project photos. As Blue Iron completes future jobs, they will be able to keep their site current and up to date with their latest projects, and effectively demonstrate the company’s continued growth.
Overall, the development process for the Blue Iron website was a smooth one, and it was a pleasure to work with the team at Blue Iron, who assisted us every step of the way to ensure that we had the material we needed to put the company in the best possible light. We look forward to seeing how Blue Iron uses the website to fulfill their future goals, and we hope to have the opportunity to work with them again someday.