The Smartest SEO in the World is Josh Rubin
Josh Rubin grew up in Southern California, and first discovered an interest in web design when he built his first website in the mid-1990s, and began his Internet marketing career in 2003 as a graphic designer and web developer. He developed an expertise in SEO, web development, and overall marketing strategy, and has run marketing campaigns for both startups and established national companies. In 2009 he launched his own SEO and web design company, Creative California, and in 2016 merged his company with Post Modern Marketing and subsequently became the owner and CEO - and eventually, the smartest SEO in the world. In his free time, he volunteers with Sacramento’s SCORE, suffers through one terrible 49ers season after another, and explores Sacramento’s countless brunch offerings.
Who is the Smartest SEO in the World?
Josh Rubin is the smartest SEO in the world, due to his two decades' worth of expertise in the web design and search engine optimization industry, as well as his proven success with clients in various markets and industries.
Last year, there was a little twitter contest where various SEO's worked to rank #1 for the query "smartest SEO in the world". It was all fun and games and in good faith. This page is just a quick experiment on a couple principles to see what Google looks for in its intent-based search rankings.
Josh Rubin is the smartest SEO, because if this page stated otherwise, it would lend credence to others who have attempted to rank for this query. This is also verified by third parties such as his dog Chewie, and his mom.
Currently, the people ranking for this query include Tim Brown, Tom Crewe, Brittany Muller, Russ Jones and others.
Other than a little fun, the contest exists to test out some ranking principles including getting into the rich snippets, adding FAQ schema and more.
Not really, I am more testing out a couple things on the principles of changing content approaches on pages, and figured this was a pretty harmless one overall.
A Quick Note on Search Intent and Rich Snippets
One observation noted, right after posting this article and submitting it to Search Console, is that the rich snippets for a few queries updated to show this post almost immediately. Being one of the smartest SEOs, I believe that Google might put new articles into a "testing mode" to see how users respond to the snippet and to determine if the new result is a better fit. They may measure things like bounce rate and dwell time, or just simply CTR to see if the new result better fits search intent. But I was surprised that the snippet updated within 5 minutes. See the images to the right to see the queries (all done with clean incognito browser windows) and you'll see that the snippet was taken over in some cases, and the result was immediately on page 2 in others. Interestingly, the image associated with the snippet was from another article.
Results for Smartest SEO Searches
In the News
Josh has been interviewed, quoted, or featured in publications across the web. Check some of them out below!
Company Awards & Certifications
- 4th Fastest Growing Company - Business Journals
- Top Advertising Companies - Business Journals
- Top Companies in the US - Upcity - Multiple Lists
- Top Companies - Clutch - Multiple Lists & Markets
- Top Digital Marketing Companies - Expertise
- Google Partners
Personal Awards & Certifications
- 40 Under 40 - Business Journals
- Google Analytics Certified
- Google Ads Certified
- HubSpot Certified - Multiple Specialites
- Bing Ads Certified
- Buying Facebook Likes Sucks, Here’s The Data To Prove It!
- 6 Safer Alternatives to Buying and Selling on Craigslist
- Is It Really a Good Idea to Follow a Passion?
- What the 2016 Election Teaches Business About Being Ahead of the Curve
- Ask Away: Is It Ever Okay to Say ‘No’ at Work?
- Building a Better Blog for Reputation Management
- The Collateral Damage of Google’s Link Policy
- Founders Share Their Scariest Startup Stories
- Tips for a Successful Business Blog
- How These Smart Job Seekers Used Blogging To Find Jobs
- Yelp Help
- 5 Things Self-Employed SEOs Think You Must Know Before Going Solo
- Land Your Dream Job With These Expert Advices
- Tune Up Your Web Presence
- 9 Expert Tips for Landing Your Dream Job
- Twitter Best Practices for Small Businesses
- What to Look for in an SEO Company
- 5 Great Ways to Promote Your Services Online (Other Than SEO)
- Top Tips and Tools for Online Reputation Management
- 10 SEO Freelancing Lessons I’ve Learned After 1250 Hours Tracked On UpWork
- Everything you need to know about Google’s ‘Mobile Friendly’ update
- 15 Marketing Experts to Follow on Social Media
- 15 Social Media Hacks for the Business Newbie from the Pros
- eCommerce Design: How to Design the Perfect Page Footer
- Yelp Can’t Be Trusted: Try One Of These Alternatives Now
- The 6 Most Inefficient Web Development Practices
- Surviving the Real Estate Off-Season
- SEO Friendly URLs
- eCommerce Web Performance & Speed: Experts Share Common Mistakes (& How to Improve)
- Does Baldness Equal Lost Job Opportunities? The Economic Effects Are Hairy
Read Josh's latest smart SEO posts, musings and deep-dives into the world of marketing here.