A buyer persona is a valuable tool for identifying your customer base and developing advertising that best caters to their interests. A buyer persona is a detailed description of who your target audience is, and should contain details like background, demographics, goals, and the challenges they pose. A buyer persona can be as simple or […]
Using AdWords as an online marketing tool has many benefits for a business. It is cost effective, measurable, flexible, faster than SEO when it comes to generating traffic, and most importantly easy to set up. But setting up your AdWords account is only the beginning.
Google is a leader in the digital ad industry, with a wide variety of products designed to help businesses achieve their online marketing goals, including AdWords, YouTube, Google Display Network, Google for Retail, Google Analytics, and DoubleClick Digital Marketing. For online paid advertising, AdWords is the Google tool of choice for many, and it is […]
It can be difficult to determine whether someone who claims to be an SEO or Google AdWords specialist actually knows what they’re talking about. You can’t go to college and major in SEO. And unfortunately, many certificates and courses are useless, put out by third parties who don’t have a deep understanding of the current […]
Clients often find that–while they are impressed by detailed breakdown of services that we offer to our marketing and web design clients–they don’t necessarily know some of the jargon and terms that often get tossed around. We want you to know what it is you’re paying for when we provide marketing services to your business, […]