A buyer persona is a valuable tool for identifying your customer base and developing advertising that best caters to their interests. A buyer persona is a detailed description of who your target audience is, and should contain details like background, demographics, goals, and the challenges they pose. A buyer persona can be as simple or […]
Using AdWords as an online marketing tool has many benefits for a business. It is cost effective, measurable, flexible, faster than SEO when it comes to generating traffic, and most importantly easy to set up. But setting up your AdWords account is only the beginning.
Recently, in the midst of my pursuit to discover new and exciting Sacramento businesses, I discovered Allspicery. a one-stop shop for spices and the only spice shop in Sacramento. Allspicery stocks everything from pantry staples like parsley and nutmeg, to more eclectic spices like Ethiopian Berbere and Licorice Root Powder. Thanks to the ethnic diversity […]
Late yesterday afternoon, a client of ours called us, asking for some insight into a phone call they had just received at their business. A woman named Lisa had called, claiming that she was “Google’s problem solver,” and that she was addressing an “open ticket about ad placement.” So basically, the caller was indicating that […]
Today, around 70% of people use social media to share, shop, connect and stay informed. With so much of the population engaged with their screens it is easy to understand why businesses want to develop a social presence to get in front of all of those scrolling fingers. Businesses turn to the web for guidance […]
It can be difficult to determine whether someone who claims to be an SEO or Google AdWords specialist actually knows what they’re talking about. You can’t go to college and major in SEO. And unfortunately, many certificates and courses are useless, put out by third parties who don’t have a deep understanding of the current […]