Using AdWords as an online marketing tool has many benefits for a business. It is cost effective, measurable, flexible, faster than SEO when it comes to generating traffic, and most importantly easy to set up. But setting up your AdWords account is only the beginning.
Today, 7 in 10 Americans are using social media to get information, follow brands, exchange thoughts, and connect with others. With no end in sight for the popularity of social media, it has become increasingly important for businesses to incorporate social media into their marketing plans. In fact, a recent statistic shared by Statista showed […]
Google is a leader in the digital ad industry, with a wide variety of products designed to help businesses achieve their online marketing goals, including AdWords, YouTube, Google Display Network, Google for Retail, Google Analytics, and DoubleClick Digital Marketing. For online paid advertising, AdWords is the Google tool of choice for many, and it is […]
Recently, in the midst of my pursuit to discover new and exciting Sacramento businesses, I discovered Allspicery. a one-stop shop for spices and the only spice shop in Sacramento. Allspicery stocks everything from pantry staples like parsley and nutmeg, to more eclectic spices like Ethiopian Berbere and Licorice Root Powder. Thanks to the ethnic diversity […]
In marketing, we strive to understand how visitors interact with a website. By analyzing visitors’ IP addresses we can gather statistics on page views, time spent on site, devices used to view the site, and visitors’ geographic locations. Although this information is helpful for designing an effective site, it is not as useful for a […]