One of the biggest challenges of any web design project is creating a website that fulfills the goals of the client, serves the needs of customers, and is aesthetically pleasing. This is why “discovery” is the most important meeting you can possibly have before starting a web project, in terms of the ratio of information […]
What color is the checkout button on your e-commerce site? Now here’s a harder question: what’s the best color for a checkout button? Asking what checkout button color goes well with your e-commerce site is like asking what tie color complements your suit. To answer the question, you have to look at the overall color […]
A buyer persona is a valuable tool for identifying your customer base and developing advertising that best caters to their interests. A buyer persona is a detailed description of who your target audience is, and should contain details like background, demographics, goals, and the challenges they pose. A buyer persona can be as simple or […]
Instagram has over 500 million active monthly users who share anything from pictures of what they are having for dinner, to vacation photos, to short videos of funny animals. With that kind of viewership, 48.8 percent of brands in the U.S. are using Instagram as part of their marketing strategy to help promote their brand. But […]
Using AdWords as an online marketing tool has many benefits for a business. It is cost effective, measurable, flexible, faster than SEO when it comes to generating traffic, and most importantly easy to set up. But setting up your AdWords account is only the beginning.
Today, 7 in 10 Americans are using social media to get information, follow brands, exchange thoughts, and connect with others. With no end in sight for the popularity of social media, it has become increasingly important for businesses to incorporate social media into their marketing plans. In fact, a recent statistic shared by Statista showed […]