small business branding and graphic design that generates sales.
Smart branding does three things right away: it tells your audience who you are, what you do, and how you can help your customers. First impressions mean everything, and whether online or in print, you only have seconds to tell your audience why they should care. To stand out from the competition, you need effective branding and design that attracts customers at first glance, and serves to sell your products and services.
Effective branding combines sharp visual design, a compelling theme, and a look that communicates your company’s values and services. Post Modern Marketing has the experience needed to bring out the full potential of your existing branding, or to help your small business rebrand itself to better stand out in your industry.
we can craft your brand to improve your effectiveness in generating leads and sales.
Branding is a name, a logo, and a feel that distinguishes you, that makes you stand out from the rest. For an example, if you are craft brewery, these days you are competing with dozens of other breweries, just in your local market, each of whom has their own unique identity and products. A stand-out logo on a bottle or bar tap can catch the eye of an indecisive customer. Or maybe it’s the name of your brewery, something clever, something funny, something that signals that you are part of the local scene. Branding plants a suggestion in the minds of a customer, and you’ve done it right, they will act on it.
At Post Modern Marketing, we know that effective branding for a small business attracts more customers, more leads, and more sales. We’ll start by examining your industry and online presence, what you are trying to convey to customers, and what people are saying about you. Our marketing experts can help you hone your brand into a compelling voice, helping you enhance trust in your business, and ultimately generate more leads.
our small business branding services include:
- Branding guidelines development
- Market and industry analysis
- Audience analysis and identification
- Branding design, including logos, promotional material, and more
branding guidelines ensure consistency of communication.
A solid brand identity is only possible with consistency. Consumers value predictability, and place greater trust in businesses that take the time and care to create a unified brand. Your customers differentiate between the value of name brands versus generics—make sure you aren’t lumped in with the latter. Your website, print advertising, business cards, and of course your storefront, must all support that consistency. We help your business establish and enforce these guidelines, ensuring that when you communicate with your customers through your logo, your website, your social media, or anywhere else, customers can recognize that they’re interacting with the same great brand.
attractive branding design gives your company the visual edge over the competition.
Think of the logos you see in some of today’s most successful name brands. Even without seeing a company’s name, it takes only a moment to recognize the swoosh on the heel of a shoe, the red-backed bottle on a soda can, or the bitten piece of fruit adorning the back of a metallic smartphone. A well-designed logo can make you more recognizable, thus placing you ahead of the competition. It’s an exclamation point on any piece of promotional material. It can even inspire loyalty among customers over their shared experiences with your brand. We will work with you to craft attractive visual branding that helps your business stand out in any marketplace.
identifying the audience you want helps your brand reach the right customers.
Our competitive analysis focuses your branding onto your target customers. We look into what businesses in your industry are doing to succeed, the audiences they’re attracting, and how well they’re selling. Knowing who you’re selling to lets you better craft your branding to appeal to these customers. Targeting the right audience with smart branding drives business growth, and further enhances your reputation within your niche.
knowing the conditions of your market and industry keeps your branding on-point.
Awareness of new competitors, new laws and regulations, and cultural shifts in the public’s perception of your industry are only some of the factors that can warrant adjustments to your branding. Successful branding is consistent, but also has to occasionally change in order to respond to major shifts in your industry. Our marketing experts do not rest with success. They will keep a close eye on your industry, keeping your branding ready to react to any sudden changes.
whether you’re interested in establishing a new brand, or need assistance with existing branding, post modern marketing is ready to help.
As one of Sacramento’s most experienced design and branding agencies, our team has years of experience helping small businesses establish themselves and grow in highly competitive industries. We’ve worked with law firms, energy companies, contractors, manufacturers and more, bringing them more customers and greater profits with compelling branding. Contact Post Modern Marketing today to set up a consultation about your business’ brand, and learn how we can help you achieve your goals.