We have all heard the saying

“Half of my advertising is working, I just don’t know what half.”

Our response to that is, “Well why not?”

With an effectively managed pay per click campaign, you can see your marketing dollars in action!

What would be better than knowing your advertising conversion rates and having a crystal clear report on your advertising dollar’s return on investment? Pay Per Click (PPC) advertising is a fantastic way to swiftly get your website in front of the eyes of prospective customers. From Google to Facebook, there are many different ways to advertise online these days. Post Modern Marketing (PMM) is the Sacramento Pay Per Click advertising company whose team of advertising professionals will strategically research, design and manage your online advertising campaign.

PPC (Pay Per Click) Advertising – Frequently Asked Questions

What exactly is PPC?

Pay Per Click Advertising is essentially a bidding system used by search engines and other websites that allows you to display a short advertisement with a link to your website on the first page of search results. Your ad is triggered by people searching for “keywords” related to your product (i.e. Sacramento plumber). This is a very effective way to advertise because the people searching have a commercial intent behind their search and are looking to do bussiness with someone, might as well be you right?

Here is how it works:

We create your ads for you

You may watch Mad Men, but if you are not sipping whiskey with Don Draper have no fear, we will create a variety of click-worthy ads and choose the optimal keywords to get people to your website.

Your ads appear on Google, Bing or the search engine of your choice

When people search using one of your keywords, your ad may appear next to the search results in the sponsored section. Google AdWords is the big dog, but Bing/Yahoo still controls about 1/3 of the search market – that’s a pretty big slice of the pie that is hard to ignore.

You set your budget

The amount you pay for PPC is up to you and it can be distributed in a variey of ways as well. For example you can set a daily budget, advertise only on specific days or a variety of other ways of spreading your advertising dollars in an optimized way. In case you were wondering, we have a $500 per month minimum as do most agencies.

Some people will try and save a buck by trying to manage their AdWords account themselves – most often they come back complaining about how tough it is to do this and talking about how much money they wasted focusing on the wrong keywords. Our team of experts have over 23 years of combined online advertising experience and are worth every penny!

People click on your ads

Once your ads are up and running you will notice people will start clicking. Each one of those clicks is a potential sale so make sure you are sending them to the right pages. We can even work with you to create custom landing pages specially designed to convert visitors to leads. Remember PPC stands for pay per click, so every time someone clicks on your ad you will get charged.

Target only local and regional clients

We can set your ads to appear only to people searching in a particular state, city, or region. Now it’s easy to target online customers within, say, 25 miles of your front door