Blog

MozCon 2015 – Day 1 Wrap-Up

Posted by | July 13

It’s been a crazy first day here at MozCon thus far! We had the master of all things digital and Moz guru himself, Rand Fishkin, kick off the festivities in style with a rousing introduction (well as “rousing” as he could since he had lost his voice). He had some impressive things to say about our industry […]

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Tips to Sell Your LinkedIn Profile Picture

Posted by | July 8

A picture is worth a thousand words. What does yours on LinkedIn say about you? When around half of B2B buyers look at your LinkedIn profile, every little detail matters. In fact, studies show that people take about one-tenth of a second to judge you based on your photo alone — so how you present […]

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Best Practices to Improve Your Website’s Performance

Posted by | July 1

It’s every business’s dream to launch a website that sets them apart from the competition and increases sales. Unfortunately, fighting for online attention and visibility can be a challenging affair, especially if you’re in a competitive industry. The good news is that you can slowly build traction by following a set of best practices. Many […]

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New Website for SARSAS, a Good Cause

Posted by | June 24

We are thrilled to announce the launch of a new site for Save Auburn Ravine Salmon and Steelhead (SARSAS) at sarsas.org. We hope that their new website will help their cause gain even more exposure and interaction! SARSAS is an organization dedicated to the preservation and restoration of the Auburn Ravine so that it is […]

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Make Customers Relate to Your Marketing through Personas

Posted by | June 10

The Backstreet Boys were not the first to say “I don’t care who you are, where you’re from, what you did, as long as you love me” – after all, love, they say, is blind. Not so customers. Customers, in general, first need to care about a product before they buy. And the best way […]

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New Website Launched for MacLaughlin and Company

Posted by | June 4

We are excited to announce the launch of a new modern and responsive website redesign for MacLaughlin and Company, a leading commercial real estate management company in the Sacramento Valley! You can check out their new site at www.macco.org. A multi-generational family business, MacLaughlin and Company have been around for 50 years. Last year they […]

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Sacramento: More Oakland than Oakland

Posted by | June 3

Lifestyle and pop culture site Thrillist considers Sacramento “even cooler, cheaper, and WAY more cutting edge than Oakland.” The reasons: Good food, more good food coming, lots of coffee, booze, more booze, candy, movie theaters, caviar, Lake Tahoe, outdoor sports, cheap rent, and the name “Sactown.” Here’s a sample of what Thrillist is talking about: Food Places […]

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IFTTT Recipes You Can Try Out Now

Posted by | May 27

One of the great things about the Internet today is the sheer number of ways you can scale and automate all sorts of tasks, giving marketers more time to strategize and interact with clients. IFTTT (If This Then That) is a web-based service that allows you to connect several digital applications through special commands called […]

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Tips for Using Apple’s Updated Photos App in Yosemite

Posted by | May 20

Apple recently rolled out a minor update to OS X Yosemite, which included a refreshed Photos App to serve as a replacement to iPhoto. The goal of the new app is to provide better organizational options, allowing you to sort your photos without using too many system resources. How is it different from iPhoto? If […]

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The Aftermath of Mobilegeddon

Posted by | May 16

By now, you’ve probably heard of “Mobilegeddon”—one of the biggest (and most advertised) changes Google has made to its algorithm. On February 26, Google made a surprising announcement: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will […]

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