Blog

IFTTT Recipes You Can Try Out Now

Posted by | May 27

One of the great things about the Internet today is the sheer number of ways you can scale and automate all sorts of tasks, giving marketers more time to strategize and interact with clients. IFTTT (If This Then That) is a web-based service that allows you to connect several digital applications through special commands called […]

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Tips for Using Apple’s Updated Photos App in Yosemite

Posted by | May 20

Apple recently rolled out a minor update to OS X Yosemite, which included a refreshed Photos App to serve as a replacement to iPhoto. The goal of the new app is to provide better organizational options, allowing you to sort your photos without using too many system resources. How is it different from iPhoto? If […]

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The Aftermath of Mobilegeddon

Posted by | May 16

By now, you’ve probably heard of “Mobilegeddon”—one of the biggest (and most advertised) changes Google has made to its algorithm. On February 26, Google made a surprising announcement: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will […]

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Getting the Most Out of Working with an Agency

Posted by | May 2

Congratulations! You’ve decided to sign a contract with a marketing agency, one with a more knowledgeable and better-equipped team than yours. They have a proven track record and seem like genuinely likeable people. But how do you prevent going down the same road so many others have? We’re talking about slow starts and miscommunication, followed […]

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Know When to Use PNG, GIF, and JPEG

Posted by | April 29

When creating and saving images, you’re faced with 3 main file formats: JPEG, GIF, and PNG. With digital images filling up your inboxes, web hosting space and memory space, it pays to know what file formats are best for certain circumstances. For instance, JPEGs are great for compressing image size without sacrificing quality, great for […]

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New Website for Green Thumb Deli, Home of Some Seriously Fantastic Sandwiches

Posted by | April 28

This week we are pleased to announce the launch of a new website for Green Thumb Deli at www.greenthumbdeli.com! Green Thumb Deli is a fantastic shop in Sacramento with an emphasis on fresh, good quality food. The deli was started by a group of four family members who were united not just by their family […]

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A Crash Course on Common Marketing Acronyms

Posted by | April 25

1. AIDA: Attention/Awareness, Interest, Desire, Action The step that makes up the somewhat obsolete sales funnel, explaining the transition the customers make towards a sale. 2. API: Application Programming Interface An API refers to a set of protocols, steps, and tools when programming software applications. The API shows how components of a piece of software […]

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New Website Launched for Enterprise Roofing, Top Company in Northern California

Posted by | April 23

We are thrilled to announced the launch of the new Enterprise Roofing website, a commercial roofing company covering Northern California that has been around for more than 50 years. You may have seen their work on your neighborhood shopping center or a new office building – they even worked on the Diablo Canyon Nuclear Power […]

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Tips for Identifying an Untrustworthy Website

Posted by | April 18

When was the last time you visited a website in search of information, only to close it after just a few seconds because you felt something about the site was fishy? Do you think your website is any better? Does it do a good job of keeping your potential customers feeling safe? Here are some […]

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3 Web Design Facts that Will Catch You By Surprise

Posted by | April 15

To understand the process of web design you must first know that design goes far beyond the outward appearance of a website or page. There’s plenty happening behind the scenes that most web users don’t even know about, because different web browsers translate code to imagery and layout in a different manner. From loading times […]

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