Blog

New Website for SARSAS, a Good Cause

Posted by | June 24

We are thrilled to announce the launch of a new site for Save Auburn Ravine Salmon and Steelhead (SARSAS) at sarsas.org. We hope that their new website will help their cause gain even more exposure and interaction! SARSAS is an organization dedicated to the preservation and restoration of the Auburn Ravine so that it is […]

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Make Customers Relate to Your Marketing through Personas

Posted by | June 10

The Backstreet Boys were not the first to say “I don’t care who you are, where you’re from, what you did, as long as you love me” – after all, love, they say, is blind. Not so customers. Customers, in general, first need to care about a product before they buy. And the best way […]

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New Website Launched for MacLaughlin and Company

Posted by | June 4

We are excited to announce the launch of a new modern and responsive website redesign for MacLaughlin and Company, a leading commercial real estate management company in the Sacramento Valley! You can check out their new site at www.macco.org. A multi-generational family business, MacLaughlin and Company have been around for 50 years. Last year they […]

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Sacramento: More Oakland than Oakland

Posted by | June 3

Lifestyle and pop culture site Thrillist considers Sacramento “even cooler, cheaper, and WAY more cutting edge than Oakland.” The reasons: Good food, more good food coming, lots of coffee, booze, more booze, candy, movie theaters, caviar, Lake Tahoe, outdoor sports, cheap rent, and the name “Sactown.” Here’s a sample of what Thrillist is talking about: Food Places […]

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IFTTT Recipes You Can Try Out Now

Posted by | May 27

One of the great things about the Internet today is the sheer number of ways you can scale and automate all sorts of tasks, giving marketers more time to strategize and interact with clients. IFTTT (If This Then That) is a web-based service that allows you to connect several digital applications through special commands called […]

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Tips for Using Apple’s Updated Photos App in Yosemite

Posted by | May 20

Apple recently rolled out a minor update to OS X Yosemite, which included a refreshed Photos App to serve as a replacement to iPhoto. The goal of the new app is to provide better organizational options, allowing you to sort your photos without using too many system resources. How is it different from iPhoto? If […]

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The Aftermath of Mobilegeddon

Posted by | May 16

By now, you’ve probably heard of “Mobilegeddon”—one of the biggest (and most advertised) changes Google has made to its algorithm. On February 26, Google made a surprising announcement: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will […]

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Getting the Most Out of Working with an Agency

Posted by | May 2

Congratulations! You’ve decided to sign a contract with a marketing agency, one with a more knowledgeable and better-equipped team than yours. They have a proven track record and seem like genuinely likeable people. But how do you prevent going down the same road so many others have? We’re talking about slow starts and miscommunication, followed […]

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Know When to Use PNG, GIF, and JPEG

Posted by | April 29

When creating and saving images, you’re faced with 3 main file formats: JPEG, GIF, and PNG. With digital images filling up your inboxes, web hosting space and memory space, it pays to know what file formats are best for certain circumstances. For instance, JPEGs are great for compressing image size without sacrificing quality, great for […]

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New Website for Green Thumb Deli, Home of Some Seriously Fantastic Sandwiches

Posted by | April 28

This week we are pleased to announce the launch of a new website for Green Thumb Deli at www.greenthumbdeli.com! Green Thumb Deli is a fantastic shop in Sacramento with an emphasis on fresh, good quality food. The deli was started by a group of four family members who were united not just by their family […]

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