Blog

Spoke at UC Davis on Thursday

Posted by | May 21

The UC Davis Marketing & Business Association invited me to speak at their club last Thursday night about Digital / Inbound Marketing. I had a great time and was very inspired by the number of questions and level of interests the students displayed. Below was the invitation for the event and below that is a photo of […]

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Mac vs PC For Startups – What’s Your Take?

Posted by | May 7

What is the best operating system for start-up businesses? Mac or PC? Some people love the elegance and dependability of Mac OS but others would argue that they don’t want to pay the “Mac Tax” and feel that PC’s are the better alternative. Keep in mind we are talking about what’s best for startups, not […]

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Why Sloooow Websites Hurt Sales and Website Traffic

Posted by | December 4

Do you know how fast your website is when accessed by a visitor with an average Internet connection speed? It’s simple, you can start with Google Webmaster Tools to determine your load times as well as a host of other stats for webmasters. Likewise, you can go to Alexa and key in your website URL […]

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What is Responsive Design and Why Does your Company Website Need It?

Posted by | November 26

The stats are everywhere. Smartphone usage is at an all time high, and tablets are quickly replacing conventional computers as primary devices for media consumption.  While this shift to mobile doesn’t seem to be slowing down anytime soon—in fact it may seem permanent—many B2B marketers are refusing to adapt, with a study by SiriusDecisions showing […]

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Should Restaurants and Bars Worry about SEO?

Posted by | November 20

If you ask the average restaurateur or bar owner if he/she knows what SEO is, it’s likely you’ll get a confused look in return. Search engine optimization, or SEO, refers to the collection of techniques and practices used to boost a website’s ranking on a Search Engine Results Page (SERP). Because the majority of online […]

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Is your Website Driving Customers Away?

Posted by | November 13

While we often take for granted websites that come across as being user-friendly and visually appealing, it’s easy to recognize a bad site. We’ve all encountered sites with absurdly long load times, cluttered designs, layouts that are hard to navigate through, no options for sharing, too many animations, and incomplete content—the list of web design […]

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Which Books Can Help Me Become an Expert in UI, UX, and Usability Standards

Posted by | October 23

If you’re pressed for time, here’s a short list of links to articles, books and further lists of books you might find helpful: Dan Saffer’s “The Top Ten Essential Interaction Design Books“ Whitney Hess’s “So you wanna be a user experience designer – Step 1: Resources“ Whitney Hess’s “So you wanna be a user experience […]

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How To Impress and Be Remembered By Every Prospect You Meet

Posted by | October 17

Let’s face it, sales is a tough gig no matter what you are selling. Every prospect you meet is also being courted by your competition which means you need you stand-out above the pack if you want to get the deal.  How do you stand-out and be remembered by your prospects? One way we here […]

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Are You Making One These 7 Common Website Mistakes?

Posted by | October 16

Unattractive or Outdated Design Does your company homepage look like “Fisher Price My First Website” or have a design style that was last cool in the 1990’s? You are more than likely turning away customers without even knowing it! Just being online with a website today is not enough; you need to have an attractive […]

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What Converts Website Visitors Better, Text Links or Buttons?

Posted by | October 9

Text! Wait, buttons! Text! Buttons! It’s like asking whether wearing jeans or slacks would make a girl go out with you. How will you know unless you ask her out? You won’t know the answer by just thinking about it. Test! It’s like that with your landing page. You won’t know what converts better unless […]

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